Media Management Tools: UK Broadcast Media Executives’ Perspective
نویسندگان
چکیده
منابع مشابه
Social media time management tools and tips
At the beginning of the 21st century, we are now for a couple of years in the social media era, where we are confronting with a lot of applications and tools, easy to use, friendlier, free to use, easy to (re)build. No matter on which kind of activities we intend to spend time, there are plenty of similar applications with similar functionalities. Accordingly, the decision which of them to use ...
متن کاملNew Digital Media Marketing and Micro Business: A UK Perspective
This paper considers innovative marketing within the context of a micro firm, exploring how such firm’s marketing practices can take advantage of digital media. Factors that influence a micro firm’s innovative activities are examined and the development and implementation of digital media in the firm’s marketing practice is explored. Despite the significance of marketing and innovation to SMEs,...
متن کاملPolitical Economics of Broadcast Media
We offer a tractable model of broadcast media as a three-sided platform, serving entertainment and news to viewers, commercial opportunities to advertisers, and electoral influence to politicians. We characterize the profitmaximization decision of a media firm, and study the effect on social welfare of changes in the value of electoral influence, via induced changes in commercial advertising, t...
متن کاملImproving Social Media Monitoring and Analysis Tools for Emergency Management
Open source data from social media platforms is becoming a critical source of intelligence to inform situational awareness in the emergency management domain. However, the use of social media data in emergency management organisations is not yet widespread. This paper reports on findings from four interviews with social media subject matter experts from Australian emergency management organisat...
متن کاملTouch TV: Adding Feeling to Broadcast Media
In this paper, we discuss the potential role haptic, or touch, feedback might play in supporting a greater sense of immersion in broadcast content and describe some preliminary scenarios we have developed to explore how haptic content might be created and delivered within the context of a broadcast programme. In particular, this work has looked at two potential programme scenarios the creation ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal on Media Management
سال: 2013
ISSN: 1424-1277,1424-1250
DOI: 10.1080/14241277.2013.863100